“Understanding the Younger Singaporean Consumers’ Views of Western and Eastern Brands.” Asia Pasific Journal of Marketing and Logistic vol 14 no.
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(2006) “Country of Origin Effects: Consumer Perceptions of Japan in South East Asia”, Working Paper Series O’Cass, Aron and Kenny Lim. 261- 275 Jin, Byoungho dan George, (2013) “Consumer Purchase Intention Toward Foreign Brand Goods”, Journal of Management Decision Vol.51 No.2 pp.434-450 Maheswaran, Durairaj. Ahmed, Yeghig Benlian, (2010),'Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers', Journal of Product & Brand Management, Vol. Reinartz (2005) “Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research”, Journal of Marketing Vol. Batra, Ramaswamy, Alden, Steenkamp (2008) “Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries” Journal of consumer Physcology, 9(2), p.83 Bong-Sup Shin, (2006) “What matter to Korean products in Austialia: Focus on the country image effects” International Area Review Volume 9, Number I Chandon, Pierre. 'The Impact of Country of Origin and Ethnocentrism as Major Dimensions in Consumer Purchasing Behavior in Fashion.' European Journal of Economics, Finance and Administrative Sciences Issue 33, 222232. Rebecca Triana Siahaan, 2013 Pengaruh Country Of Origin Effect Terhadap Minat Beli (Survei Kepada Konsumen Sepatu Fesyen Wanita Lokal Di Komunitas Fashionese Daily) Universitas Pendidikan Indonesia | | Ībeniya, Abed, and Majid Nokbeh Zaeim. Metode Penelitian Kuantitatif Kualitatif dan R&D, Bandung: Alfabeta. Bandung: Penerbit Tarsito Silalahi, Uber (2009) Metode Penelitian Sosial.
New Jersey, USA: Pearson Prentice Hall Sudjana. Consumer Behavior: buying having, and being 9th Ed. Perilaku Konsumen edisi ketujuh Edisi Ketujuh, Pearson Prentice hall. Metode dan Teknik Menyusun Proposal Penelitian, Bandung : Penerbit Alfabeta. Consumer Behavior and Marketing Strategy 9th ed. New Jersey, USA: Pears on Prentice Hall Peter J. New Jersey, USA: Pearson Prentice Hall _dan Kevin L. Global Marketing Management 5th ed, John Willey & Sons (Asia) Pte Ltd Kotler, Philip dan Gerry Amstrong. Edinburgh, England: Pearson Education Kotabe, Massaki dan Kristiaan Helsen. Strategic Brand Management: Building measuring and managing brand Metodologi Penelitian Bisnis: Untuk Akuntansi & Manajemen, Mataharikarta: BPFE UGM Keller, Kevin Lane. Prosedur Penelitian Suatu Pendekatan Praktis, Jakarta: Rineka Cipta. This quantitative choice is because it is a type of research activity whose specifications are systematic, well-planned, and clearly structured from the beginning to the making of research designs, both regarding research objectives, research subjects, research objects, data samples, data sources, and methodologies.DAFTAR PUSTAKA BUKU Arikunto, Suharsimi. In this study, researchers used quantitative research. This study aims to determine the effect of perceived ease of use, perceived benefits, risks, access capabilities, and security on the use of mobile banking. Therefore, banking institutions try to provide service satisfaction to their customers by providing banking facilities, in the form ofumobile banking services to conduct transactions or business.
In Indonesia, mobile banking is not a new thing, because it has become part of banking innovation in following global business competition.
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